Privacy Policy

Popwire Terms & Conditions

We take privacy seriously. In this Privacy Policy (“Policy”), we explain how NSO Group AB process (meaning collect, use, maintain and disclose) personal data of the users to our Service (as defined in our terms, retrievable here and visitors to our website (“Site”). Service users and Site visitors are referred to as “Users”. Please note that this Policy does not describe the details of such personal data processing that is performed on behalf of our customers, in conjunction with supply of the Services, such as details about earned media or snippets from social media accounts.

In this Policy, you can learn about:

  • What type of personal data we process.
  • When and how we collect personal data.
  • How and why we use collected personal data.
  • Applicable legal grounds for our processing of personal data.
  • Your rights in relation to the personal data we process about you.
  • Our company information and contact details, so you can reach out to us, should you have further questions.
Type of personal data

In the course of visiting the Site or using the Service, users may be asked for, as appropriate, name, email address, phone number, or credit card information. We will collect such personal data from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal data, except that it may prevent them from engaging in certain Site or Service related activities. From time to time, we also process technical data attributable to an individual, such as Users’ computer, browser, or mode for connecting to our Site (such as operating system, Internet access service providers, and other similar information.)

When and how we collect personal data

We may (ourselves or via a third party) collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit or interact with our Site or Service, such as when they register on the Site, place an order, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site or via the Service.

Web browser cookies

Our Site may use “cookies” to enhance the User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly. We store cookies for up to 3 months. So called session cookies are deleted immediately upon User closes the browser session.

How and why we use personal data

NSO Group AB collects and uses Users’ personal data for the purposes described below. In conjunction with each purpose, we’ve also included details on which legal ground is relevant for this type of processing.

  • To improve customer service

    Information you provide helps us respond to your customer service requests and support needs more efficiently. Applicable legal ground: Necessary for the purposes of our legitimate interests, where such interest is due fulfilment of our service agreement with our customer.

  • To personalize user experience

    We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site. Applicable legal ground: Necessary for the purposes of our legitimate interests, where such interest is either i) due fulfilment of our service agreement with our customer, or ii) our need for understanding how we can improve our Service and/or the Site.

  • To improve our Site

    We may use feedback you provide to improve our Service and the Site. Applicable legal ground: Necessary for the purposes of our legitimate interests, where such interest is either i) due fulfilment of our service agreement with our customer, or ii) our need for understanding how we can improve our Service and/or the Site.

  • To process payments

    We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the Service. Applicable legal ground: Necessary to fulfil a legal requirement, where such requirement consist of a legal obligation for us to keep record of our transactions (according to applicable laws for book keeping and archiving, e.g. in Sweden: Bokföringslagen. Necessary for the purposes of our legitimate interests, where such interest is due fulfilment of our service agreement with our customer.

  • To run a promotion, contest, survey or other Site feature

    To send Users information about topics we think will be of interest to them. Applicable legal ground: Necessary for the purposes of our legitimate interests, where such interest is due fulfilment of our service agreement with our customer, and you – as contact person working with our customer or presumptive customer – will need this information to perform your assigned work tasks.

  • To send periodic emails

    We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site. Applicable legal ground: Necessary for the purposes of our legitimate interests, where such interest is due fulfilment of our service agreement with our customer.

Our thinking concerning our “legitimate interest” to process your personal data

As you may see above, much of our processing of your personal data is based on that we think we have a legitimate interest to handle your personal data. We have put some good thinking into this and concluded that we didn’t think it fair to you (as an individual) to base our processing of your data on your consent. We would not want you to feel forced to consent to something you have limited control over, as opposed to consumer apps etc. which you may choose to use outside of work. From our point of view, Notified is a B2B service and you – as the contact person of our customer (or potential customer) – merely submit your personal data as part of your job for your employer/commissioner. In order to be perfectly transparent with you, we do not use your personal data to monitor you, as an individual, but merely to serve the needs of our customer.

How we protect your information

We adopt appropriate data processing practices and security measures aligned with industry standard to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Sensitive and private data exchange between the Site or Service and its Users is made via a SSL secured communication channel, and is encrypted and protected with digital signatures.

Sharing your personal information

We do not sell, trade, or rent Users personal data to others. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf , such as sending out newsletters or surveys (these suppliers are called “Data Processors”). Any such sharing of personal data to Data Processors is limited to the fulfilment of the purposes set out in this Policy. Some of our Data Processors have business operations in a non-EU / EEA country (so-called “third countries”). In case we transfer your personal data to Data Processors in such third country, we will take appropriate safeguards and ensure that transferred personal data is handled in accordance with applicable data protection regulations. For example, we may sign the standard contractual clauses established by the European Commission regarding the protection of personal integrity with the Data Processor in question.

Third party websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to, or from, our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

Your rights in relation to personal data processed by us

You have several legal rights aimed at safeguarding your personal integrity in relation to the processing of your Personal Data. Below, we have summarized these rights to help you understand them and how you may exercise these rights. However, since the legal field is under continuous development, this list may not be exhaustive. For the avoidance of doubt, any additional rights following from new laws, regulations, or industry practices will apply in addition to our summary.

Right to information.

Once per calendar year, you are entitled to, by signed application, obtain a transcript of our processing of your Personal Data, free of charge. Please send any such request to email address set out below. Please mark your email: “Request for information concerning data processing.”

Right to rectification.

We will in our sole discretion, or upon your request, correct your Personal Data that is found to be incorrect or misleading.

Right to be forgotten.

Should you choose to claim your right to be forgotten, we will delete your Personal Data as soon as possible. In addition to this, we will delete your Personal Data as soon as possible if:

  • You object to our processing and there are no overriding legitimate reasons that outweigh your right to personal integrity, or
  • The Personal Data must be erased for compliance with a legal obligation set out in Union- or Member State law, or
  • otherwise when your Personal Data has been unlawfully processed.
  • Your data was collected when you were younger than 18 years old and you do not want this data to be processed by us (provided there’s no other legal ground that overrides this).

Right to restriction.

In some cases, you may require that the processing of your personal data is limited. In this case, limitation means that the personal data will be tagged so that it only processed for limited purposes in the future. As an example, you may invoke your right to limitation if you think that our current records of your personal information is incorrect and you have requested a correction. In such cases, you may also request that our processing of your personal data is limited while investigating the accuracy of the personal data.

Right to object.

You are entitled to object to such processing of your personal data that is performed based on (in our opinion) our legitimate interest. If you want to file an objection, you need to specify what processing you are objecting. If you chose to object to processing, we may continue to process your personal data only if we can show that there really are legitimate reasons why your personal data must be processed by us, where these reasons must overrule your interest to protection for your personal integrity.

Right to information concerning transfer outside the EEA.

You have the right to learn about which safety measures that apply to establish and maintain an adequate level of safety for your Personal Data when this information is transferred outside the EEA. If you would like to learn more about this, please contact us with your request using the e-mail address set out below.

Right to file complaint with the supervisory authority.

You have the right to file complaints concerning our processing of your Personal Data with the supervisory authority. In Sweden, this is Integritetsskyddsmyndigheten.

Right to damages.

If you have suffered an injury due to that your personal data have been processed in violation of applicable data protection regulations, you may be entitled to damages. In such cases, after a written request, you may seek damages from us or bring an action for damages in court.

Changes to this policy

NSO Group AB reserves the right to update this privacy policy at any time in their sole discretion. For material changes, we will also send you direct notification, such as an e-mail. In addition to this, we will set out the date for launch of new versions at the bottom of this page, so you can keep track of which version applies to your data. We encourage Users to frequently check this page for any changes to stay informed about how we are handling personal data. For the avoidance of doubt, you acknowledge and agree that it is your responsibility to review this privacy policy periodically and stay informed of any modifications.

Your review and acceptance of this Policy

By using our Services and visiting the Site, you signify your acceptance of this Policy, as updated from time to time. If you do not agree to this Policy, please do not use our Service or visit our Site, or – regarding Cookies – adjust your browser settings. Your continued use of the Site and Services following the posting of changes to this policy will be deemed your acceptance of those changes.

Termination of the Service

If your access to the Service is terminated, we will keep your personal data for approximately 18 months, in order to facilitate for your return to the Service. If you do not wish us to do this, please let us know and we’ll remove your account as soon as possible.

Change of ownership

If the ownership of our business or the Service changes (such as in the event of a merger with a third party, upon an equity sale, or transfer of all or a portion of our business or assets), Notified reserves the right to transfer and assign your information, subscription, user account and personal data to the new owner, or partners thereto, regardless whether they are resident and having business operations within or outside of the EU/EEA. This includes any assignment to a company within our group of companies, including an owner of, or subsidiary to Notified. Any new legal entity will still have to honour the commitments we have made in this Policy.

Contact us

We understand that privacy can be tricky. If you have any further questions about this Policy, the practices of the Site, or your dealings with the Site, please contact us at:

NSO Group AB

Stora Varvsgatan 11

211 74 Malmö, Sweden

+46 (0)40 675 84 00


Thank you for using Popwire, a service owned and operated by the swedish legal entity NSO Group AB, registration number 556803-4291. Our Service is accessible via or any other website through which Popwire makes the Services available (the “Site”).

These terms and conditions (hereinafter “Terms”) are an integral part of your agreement with Popwire concerning the supply of the Service (as defined below) and govern your access to, and use of, the Service and Site.

By confirming the Agreement, you agree to these Terms and all other documents outlined in the Agreement, such as, but not limited to, applicable data processing agreement and privacy policy. Additionally, by confirming the Agreement, you warrant that you are legally authorized to enter into this agreement on behalf of your employer or client, as applicable.

The Service

Popwire is an online platform that helps clients monitor their areas of interest across digital and social news outlets, communicate efficiently with journalists and influencers, and visualize user generated content. More specifically, Popwire’s services of five different modules; Listen, Publish, Connect, Amplify and Measure (the “Service”). You find additional, specific information about the functionality of the Service and the modules 4at the Site;

We are constantly improving the Service, and may introduce new features, change existing features, or remove features from the Site and Service at any time and without notice. If you provide us with feedback, comments, or suggestions regarding the Site and Service, you grant Popwire the right to use such material for any purpose, without payment to you.

Technical requirements to use the Service

As the Service is made available online, all you need in order to use the Service is an Internet connection, a computer, and one of the major web browsers (i.e. Internet Explorer, Firefox, Chrome or Safari). Please ensure that you have updated your chosen web browser for optimal results of your use of the Service. Popwire reserves the right to discontinue providing support for older versions of browsers than the most recent version.

License to the Service

Popwire hereby grants You a limited, non-exclusive, non-transferable, and revocable right for its authorised users (the quantity is specified in the order confirmation) to use the Service, as made available by Popwire from time to time. You agree that your account to the Service shall only be used by you, and that your authorised users shall not share their login credentials with anyone else. If you suspect that someone has got unauthorized access to login information, You must immediately notify us, so we can set up new login credentials for you.

Intellectual property

The Site and Service are subject to intellectual property rights protection, such as copyright, design rights, and trademark rights, which are owned by Popwire or its licensors. You, including your authorized users, are not granted any license to the Service and thereto attributable intellectual property rights other than what is explicitly described in these terms.

For the avoidance of doubt, You agree to not copy, modify, distribute, sell or lease any part of the Service. Unless otherwise permitted by mandatory law, you may not reverse engineer or attempt to extract the source code of the Site and Service. You may only access the Site and Service through the interfaces that Popwire provides, and you may never “scrape” any content through automated means or “frame” any part of the it.

References in marketing

We have the right to use your company name and logo on our website for our marketing purposes. Should we wish to present your company as a use case, we will collect your prior consent to such marketing activity.

Your content

Some parts of the Site and Services may allow you to upload or submit content, such as text, images, video, ideas, concepts, lists, and other material. In the relationship between You and Popwire, you retain all rights in any content you upload or submit to the Service, and you are responsible for that such content is not violating any third party rights. You are responsible for, and hereby warrant that: (i) any messages, notes, photos, and other content or information you upload, publish or display to the Site and Service comply with applicable laws (including the Swedish Marketing Act and General Data Protection Legislation) and does not infringe on someone else’s rights (such as e.g. copyright) or otherwise conflict with the law or the rights of others ; (ii) you will not use the Site and Service to upload, post, transmit, share, store or otherwise make available any content that could be deemed to be harmful, threatening, unlawful, defamatory, infringing, abusive, inflammatory, harassing, obscene, fraudulent, invasive of privacy or publicity rights, hateful, or racially, ethnically or otherwise objectionable; and (iii) you are not to upload, post, transmit, share or otherwise make available any unsolicited or unauthorized advertising, solicitations, promotional material, “junk mail”, “spam”, chain letter”, “pyramid schemes” or any other form of solicitation. We do not have an obligation to publish your content and we reserve the right to refuse (or remove) any press release and/or other content which we either deem inappropriate, unlawful, or unprofessional.

Support and communication

The Service shall as default be accessible every hour of the day, except for scheduled maintenance, which are communicated to You in advance. Should other access problems occur, Popwire will try to remedy the problem as soon as possible during standard working hours (9-17). By signing up for the Service, you agree to receive communications (promotional and non-promotional) from us, including information via email, text message, calls and push notifications to the cellular telephone number you have provided to us with. If you do not want to receive promotional communications from us, You may opt out from receiving of such communication form us simply by adjusting your account settings, which are found in the Service.

Specific Terms

The Service’s functionality and supply of information relies on third parties’ supply of information to Popwire. Consequently, Popwire can in no way be held responsible for reduced information supply due to a third party’s adjusted information channels or if third party by other means deny Popwire from accessing third party’s information by, for example, limiting or adjusting the possibility of crawling third party content or closes (or reduces) access to third party’s API. Please note that information about/from journalists or influencers is collected by use of publicly available sources and are suggestions for relevant contacts. You may need to approach these individuals to collect their consent prior to using their material in order to secure i) your right to use the material as you see fit, and ii) lawful processing of personal data found in their material, or otherwise in relation thereto. You hereby undertake to, prior to any publicly display of collected third party content, ensure that you have the right to reproduce and display such information. NSO Group AB does not screen third party content and can not be held responsible for any violation of rights caused by your use of third party content. As regard processing personal data in the Service; in the relationship between you and Popwire, you are a data controller and Popwire is your data processor. Effectively, when you use the Service to process personal data (such as when you upload contact information or email lists to the Service) or do marketing activities, you are exclusively responsible for securing that you have adequate legal ground and due permits (e.g. consent) for this data processing and communication activities. The Service may allow for your creation of various marketing reports, business analysis reports, and other types of aggregated, or compiled, information, which serve to illustrate for example market reach and brand development. Any such material retrieved from and/or created by, or by information provided by, the Service (such as marketing reports and/or statistics) may be used for your internal purposes only, except for when explicitly approved by Popwire. We put great pride in supplying a well functioning Service. However, for technical or other reasons, the Service may, from time to time, not work as intended (such as fail to deliver messages at a certain time, delete content, fail to save, or in any other way temporarily be unavailable). Popwire will make due efforts to limit these events, yet Popwire shall never be held responsible for any damage that may arise as the result of a failure in delivery of the Service.

Subscription term & termination

Upon signing the Agreement, Popwire undertakes to supply you with the Service for the term agreed in the Agreement The agreement between You and Popwire will enter force upon signatures of both parties, and shall remain in force for the term outlined in the agreement (“Initial Term”). Unless terminated with 90 days notice before the end of the Initial Term, the Agreement is automatically renewed for a new term, where this term is equivalent to the Initial Term. Legally binding termination of Agreement shall be sent to at least 90 days before the end of the current term. From time to time, we may offer promotional prices for new customers. Any such promotional prices apply exclusively to the Initial Term. Customers hereby agree to, upon renewal, be charged the standard price for the Service as set out by Popwire’s standard price list, as updated at the time of renewal, by Popwire in their sole discretion.


You will be charged the applicable fees for the modules that were included in your subscription at the time of entering into, or renewal of, this Agreement, and for those modules and/or additional features you have chosen to add to your subscription over the course of your use of the Service. Popwire may, in their sole discretion, update the applicable fees for the Service. For example, price adjustments may be due to currency inflation or adjusted fees for integrated third party services. You are obliged to pay these fees, provided the changes are reasonable given the value and functionality provided by the Service. Ask a Popwire sales representative for more information.

Unless otherwise specified in the order confirmation, invoicing is made in advance for the entire term.Standard payment term is 30 days net.

For late payments, we have the right to charge you the applicable interest for late payments according to the Swedish Interest Act (Räntelagen) and/or suspend or terminate access to the Service. Currently, this interest rate is eight percentage points above the applicable reference interest rate as set out by the Swedish National Bank (Sveriges Riksbank).

Entire agreement

These terms, including applicable Agreement and its appendices, amendments, modifications, and addendums , shall constitute the entire agreement between you and Popwire with respect to the Service and any use thereof.

Assignment and sale of business

If the ownership of our business or the Service changes (such as in the event of a merger with a third party, upon an equity sale, or transfer of all or a portion of our business or assets), Popwire reserves the right to transfer and assign your information, subscription, user account and personal data to the new owner, or partners thereto, regardless whether they are resident and having business operations within or outside of the EU/EEA. This includes any assignment to a company within our group of companies, including an owner of, or subsidiary to Popwire. Any new legal entity will still have to honour the commitments we have made in these Terms.

Changes to the terms

We may make changes to these Terms from time to time. When we introduce changes we will post the most current version of the Terms on our Site and Services. If a revision of the Terms is material, we will notify you of the new Terms (either by email or a notification on our Site).

Governing law and dispute resolution

These Terms and the Agreement shall be governed by and construed in accordance with the laws of Sweden, without regard to its conflict of law provisions. Disputes shall be resolved by public courts, where Malmö District court shall be the first instance.

Contact information

If you have any questions, complaints or comments about the Services, the Terms, or the Agreement in whole, you may contact us at:

NSO Group AB

Stora Varvsgatan 11

211 74 Malmö, Sweden

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